We weren’t born to fit in, but to stand out. We are Suaji. Get to know us! - SuajiBrand



We weren’t born to fit in, but to stand out. We are Suaji. Get to know us!

28 Feb, 2024

We are Suaji. We’re a brand of premium trainers designed so you can roam the streets of the world, showing off who you are.

Our story begins in Suaji, a street in Japan whose name captured who we are today. The aim behind Suaji is to redefine reality, embracing what makes us unique as individuals. Breaking with convention, taking every path, making mistakes, getting back up, learning from the unknown… these are just a few of the ways in which we at Suaji are looking to cross every limit and be completely unique.

Suaji trainers are made for walking and designed to go with all of your looks: you could go shopping in them, or wear them to an event and turn every head.

The #NotSupposedTo philosophy

If there’s one thing that defines Suaji, it’s our philosophy. #NotSupposedTo breaks away from the norm and redefines reality through premium trainers that express your personality.

Made in Spain – global design

Suaji trainers are manufactured in Elche. Each pair is handmade by specialists, using top-quality recycled materials and with a lightweight sole created with a patented fabric that ensures your feet are comfortable and stable when walking. Nice!

The Suaji Family

We want our first campaign, “The Suaji Family”, to break barriers and remove prejudices, challenging conventions through sports trainers for all ages and tastes. Neutral tones, black & white, metallic vibes… So many styles are waiting for you. Take a look at them here!

If you want to find out more about Suaji, get in touch with us. Are you ready to upset the status quo?